Meesho is an online marketing platform that provides an opportunity to its user to sell their product(s) online using social media platforms like ‘WhatsApp’, ‘Instagram’, ‘Facebook’, etc. Its users can also use Meesho to resell their products. And this makes Meesho a great platform for small businesses to grow. It has its headquarter in Bangalore. It was founded in December 2015 by Vidit Aatry and Sanjeev Barnwal, graduates of IIT Delhi.
In 2016, Meesho made its presence among three Indian companies after being selected by Y Combinator. Y Combinator is a technology startup accelerator American company used to launch start ups. It has launched so far 3,000 companies including Stripe, Reddit, Dropbox, Airbnb, etc.
MEESHO: How Does It Work
It is an app-based online marketing platform that facilitates its users to sell or resell their products using social media platforms. Meesho has gained a lot of popularity recently. It enables its user to sell their products using social media platforms such as WhatsApp, Facebook, etc. Most of these sellers are running their business using only WhatsApp.
With the use of social platforms one can start his/her business with almost no capital but just having the product which he/she wishes to sell. And this fact has contributed to Messho’s popularity to a great extent. Interestingly ‘Meesho’ name is derived from “Meri-e-Shop” and this is somewhat is true also as the majority of Messho sellers are students, homemakers, and small shopkeepers.
App features hundreds of thousands of products from retailers to choose from and the company has 700 personnel who are responsible for the smooth operations of its day-to-day business. Because of this innovative approach of facilitating social media platforms to users to sell their products online, the company has so far enabled 5 million sellers across more than 5,000 cities and towns.
The company facilitates its sellers’ support of logistics and payment facilities to their business to grow using online tools and apps. App also facilitates these social sellers to interact, do logistics and have chat support to their customers.
Salient Features of MEESHO
Meesho features more than 650 categories of products ranging from clothes, jewelry, cosmetics, household items to Electronic products. If you go to its website you will find tabs from Women ethnic, Women Western, Jewellery & Accessories, Men, Beauty & Health, Bags & Footwear, Home & Kitchen, Kids to Electronics.
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People who have bought a product from Meesho or have used that product place reviews on the product page in the reviews section. A buyer who is not so sure about a product can read such reviews to get an idea of the product’s features, quality or durability, etc. Meesho claims to also regularly conduct quality checks on such products to ensure delivering its users quality products and to ensure buyers get the best value for their money.
MEESHO FEATURED PRODUCTS:
Ethnic Wear For Women
Meesho claims to select the latest designs that reflect current fashion trends in women’s products range such as – Sarees, Ladies Suits, jewelry, woman wearables, and many more. Be it casual, formal, or party wear, the company claims to have on its website every product be available for every festive season and mood, as per buyer needs and the requirement. Portal also features a wide range collection of jewelry sets and accessories to choose from, claiming it to be of the latest fashion trends. For matching traditional outfits, women are avail with a wide range of accessories like earrings, bangles, studs, rings, necklaces, anklets, etc.
Women’s Western Clothes Range
Meesho claims to feature a wide range of women’s wear reflecting western latest fashion trends with the best quality fabric at affordable prices. This range encompasses women’s dresses like jeans, shorts, skirts, gowns, etc. Along with this, the portal also features essential accessories accompanying such dresses, like sunglasses, fashion jewelry, handbags, etc. at affordable and reasonable prices.
Ethnic Wear Of Men
Besides western wear, the company also claims to feature a wide range of ethnic wear collections as per customers’ needs. Whether you are looking for something formal or traditional outfit, the company Meesho selling claims to have each clothing as per your need and requirement. For the traditional Meesho selling purpose, you are available with Kurtas, Sherwanis, ethnic jackets, and many more also matching the latest ethnic shoe range.
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In accessories, you are avail with a wide range of products like wallets, belts, men’s jewelry, watches, and sunglasses among many more to choose from. And the company claims the products to be of latest fashion trends at affordable and reasonable prices.
Western Clothes Range For Men
Meesho in its men’s clothing section features hundreds of options of men’s dresses in all designs, fashion trends, and colors which include shirts, t-shirts, coats, etc. at competitive prices. You can also look for men’s bottom wear like trousers, jeans, etc. at very affordable with the best fabric quality. Meesho selling In winter, there is a wide range of clothing is available such as a sweater, innerwear, jackets, coats, etc. For the formal purpose, there is a wide range of clothing is available like men’s suits, leather shoes, formal pants, and many more.
Accessories For Women
To be in compliance with a Meesho selling fashion trend and with compatibility, you must wear matching accessories for best looks. It also matters what dress and what accessories you wear at which time, especially when you are a woman. A dress that looks good and appropriate in the evening may not look appropriate in the daytime, and the same is true for accessories. With matching accessories range shoes, sandals, handbags, belts, etc., there are also available a wide range of accessories like high heels, flip flops, stylish matching scarves, etc. of latest design at affordable prices.
Accessories For Men
As for women, right and matching accessories are equally important for men too. Messho claims to feature a wide variety of fashion accessories to men. Portal features belts, bracelets, smartwatches, keychains, wallets, backpacks, etc. There is a wide range of footwear available for you. Every type of shoes are available. From formal leather shoes or casual shoes, sports shoes or Meesho selling sneakers, to ethnics party wear, everything is available. The company claims to offer exclusive deal at affordable prices.
Clothing For Kids
Choosing the right clothes for your kid is never been easy. The company features a wide range of kids’ clothing range of best fabric comforting your kid at affordable price.
If you browse through kids’ clothing range you can find cute outfits for your kid here. Suits, frocks, skirts, etc. are available for girls while shirts, t-shirts, jeans, shorts, etc. are for boys at reasonable prices. There is also available kid’s accessories like watches, bag, backpacks, etc. at affordable prices.
Beauty & Makeup
A comprehensive range of beauty and makeup products are available on the website like face wash, foundation & lipstick, Meesho selling anti-aging cream, etc. Meesho claims to features thousands of products in this lineup at all price ranges suiting your budget. Skincare cream, complexion lightening lotions, and a wide range of fragrances are claimed to be featured regularly on the website and app for all price ranges.
Home Decoration & Furnishing
If you are looking for household products or other home furnishing essentials, you can find all these products and many more in one place. This wide range includes bedsheets, the latest curtains, table cloths, decorating items, showpieces, and other furnishing products at the best prices of good quality in one place. Need not say but you are avail with thousands of products to choose from. And this all get from the comfort of your home at your fingertips.
Products For Kitchen
With other household essentials, there is available a wide range of kitchen products and tools. You pick products as per your Meesho selling need and requirement like, utensils for serving, drinking, among other daily use kitchen utilities. The company claims to feature high-quality kitchen products and tools, you can choose from at affordable prices.
Office & Stationery Items
The website also features stationery or office products. You can browse all items of your requirement in one place at affordable prices. The company claims to feature top-quality stationery & office products for everyone’s requirement whether you are a student, professional, or businessman. Products range from diaries, pens, envelopes, paper clips, to many more for day-to-day use.
Electronics & Accessories
At Meesho, you can find a wide Meesho selling range of electronics goods and accessories for your requirement like water purifier, mixture & grinder, iron for clothes, decorative lighting, kitchen electronic tools such as hand blender, sandwich maker, and other household appliances. If we talk about accessories, you get a wide range of electronic products to choose from. Smartwatches, mobile holders, mobile cases and covers, and grooming gadgets, among many more are available at affordable prices. Again Meesho claims these to be of top quality.
Sports & Fitness
For people who wish to stay fit Meesho selling and healthy, Meesho features a range of products concerning your health and wellbeing. Meesho also features fitness products such as Dumbell sets, exercise bands, jump ropes, resistance bands, yoga mats, etc. The company claims to sell these products at factory prices.
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Apart from this Meesho claims to offer discounts from time to time to get the buyer maximum value for the price they pay. The company also states that its products come from wholesalers and suppliers directly.
Meesho Shopping Other Features
To reach a wide range of users, Meesho provides an interfaces for web as well phone users. It is available on two most popular platforms, Android and iOS. Android and iOS users can download the app from Play Store and App Store respectively. And anyone can start his business with almost no investment.
Meesho primarily targets students, female entrepreneurs, small shop owners, boutique owners, beauticians, and anyone who is looking to start his business but has no capital, this is the reason Meesho has gained popularity in a short time. Users sell their products to their contacts using social media platforms like WhatsApp, Instagram, Facebook, Twitter, etc. Users can get a commission Meesho selling for every order. You can also get earnings from the company if it registers extra sales. Apart from this, if you refer the Meesho app to someone, you can earn money. Meesho also facilitates buyers’ “Cash On Delivery” option in order to build trust among its user.
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